Classics Episode: 1962's AVIS "We Try Harder"

Update: 2022-08-17

Description

The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.

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Classics Episode: 1962's AVIS "We Try Harder"

#box-pro-ellipsis-17322581257217{-webkit-line-clamp:2;}Classics Episode: 1962's AVIS "We Try Harder"

Classics Episode: 1962's AVIS "We Try Harder"

Fergus O’Carroll

Classics Episode: 1962's AVIS "We Try Harder"